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Hey guys, today I’ll be discussing with you the importance of researching your target audience and keeping that information in mind whilst designing a new product to put on the market!

 To help you understand I will be utilising the research information I obtained from my design class, including the finished concept idea that was formed around selling an item to this group. The information recovered from the selected group was based around their lifestyle, colour preference, style, where they purchase clothing age and occupation/ education. Results are as displayed in the mind map below.

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From these results I decided to put forward ideas for an audience appropriate clothing brand. This brand “white washed design” will be aimed towards college students from the ages 18- 30s, providing them with everyday affordable clothing with a twist. These items of clothing are able to be drawn on with special markers that allow you to create your own style of choice and also the ability to was it out after just 1 or two simple washes, essentially providing multiple clothing options with just the one buy! In turn saving the student money.

 Available in the most re occurring choice of colour from the data provided these items can be worn both plain and designed coming in the forms of baggy tee’s muscle tees, dresses and sloppy Joes the designs are unisex and come with a free marker so you can start your designs!

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